I was the Content Lead on the major version update of Wondershare’s flagship product Filmora 13 and it’s first update 13.1. Working with the Product Marketing Manager to establish tonality I wrote all of the copy for every page of the website redesign, EDMs, PR news articles, briefs for the sponsored media articles as well as reviewing every inch of copy in the media articles before approving them for publication and auditing the existing website for errors. 

This project emphasized my ability as a writer to make highly technical information comprehensible to a mass audience as I had to introduce dozens of updates and upgrades to a Video Editing Software and ensure that an enthusiast could instantly understand what each aspect of the software is capable of achieving. 

Due to the sprawling and immense nature of this project resulting in numerous written products I have handselected a mixture of the most impactful short and long form content from this campaign. Which I have externally linked below: 

Experience the AI-Powered Evolution in Video Editing with Wondershare Filmora 13

Filmora 13’s new AI features aim to be your one-stop editing solution

Innovating video editing: Filmora 13 unveils new features

Filmora Website

Filmora 13 Campaign Video

Filmora 13 Social Media Videos