Joseph Gleasure



Recent Works







Writing, Editing
2024


Writing, Interview
2022


Content Lead
2023

Creative Direction
2023

Creative Direction
2024



Content
Ongoing




I am a writer who specializes in art, design, and technology. I have helped create immersive branding experiences for C.P. Company, Puma, New Balance, Lacoste, Dr Martens, Wondershare Filmora, Tensorlake & more.

I am currently located in Vancouver, B.C., and available for both short—and long-term engagements. For more information or to see more of my work, get in touch at any of the links below.



Email
josephgleasure@gmail.com






Mark

C.P. Company 50th Anniversary




C.P. Company 50th Anniversary Curated by Lewis James Dixon ︎


I was the senior copywriter on this project. I had final editorial overview of all copy submitted to C.P. Company as well as being tasked with editting the work of and liasing with the junior writers to meet a tight deadline. 
We produced a short introduction to Cold Archive and C.P. Company as well as copy for 16 members of the C.P. Company Community that our team handpicked for the project. 




Cold Archive is an interdisciplinary multiplatform resource for visual research. Through this process Cold Archive cultivates a growing self-sustaining international community of like minded creatives that interpret Cold Archive’s work in their own way. Essentially providing stimuli to further aid in the creative process which in turn creates a larger body of work to learn from. Additionally, Cold Archive also creates highly engaging visual content and forward-thinking marketing strategies to brands providing opportunities to include and collaborate with members of the Cold Archive community.

Where Future and Present Collide: Youth Culture’s Obsession with C.P Company


Youth culture tends to gravitate towards authenticity and innovation, the same foundation for Massimo Osti's C.P Company. Inspired by military grade functionality, along with their technically innovative use of fabrics based around their signature garment dyeing techniques, C.P Company has pioneered casual sportswear elevating it to high fashion street style for more than 50 years.
There have been countless versions of this beloved design as it found its way from the Italian racing elite to the streets. It became one of Osti’s most timeless designs, aesthetically bold and functional; the conscious marriage of form and function were appealing to many style and substance-conscious subcultures. Leading to C.P Company being adopted and championed by multiple, diverse communities; from skaters to ravers, from mountain climbers to vintage clothing collectors and more.

Words By Frederico Rice, Joseph Gleasure and Jake Ripley


Mark